Description
Data is the backbone of modern marketing—and knowing how to interpret it is critical to success. Marketing Analytics: Tracking Campaign Performance equips professionals with the knowledge and tools to measure, analyze, and improve marketing performance across digital channels. This course breaks down key performance indicators (KPIs) such as ROI, CAC, CPL, engagement rates, and more. You’ll learn how to set clear marketing goals and map them to relevant metrics. From using Google Analytics and Meta Insights to UTM tracking and conversion funnels, you’ll gain practical skills in tracking behavior across websites, email, social media, and paid ads. The course also covers dashboards, data visualization, A/B testing, and how to tell a compelling story with data to stakeholders. Whether you’re optimizing ad spend, reporting to clients, or refining your strategy, this course gives you the tools to make data-driven decisions confidently. Ideal for marketers at any level who want to quantify success and scale what works.
Benson –
“This expert’s marketing analytics skills were exactly what I needed to understand my campaign performance. The insights provided were clear, concise, and directly applicable, allowing me to make data-driven decisions that significantly improved my results. A fantastic experience and a valuable asset for anyone looking to optimize their digital marketing efforts.”
Obinna –
“This individual demonstrated a strong understanding of marketing analytics. The insights provided on tracking campaign performance were clear, actionable, and tailored to my specific needs. They effectively explained how to interpret key metrics and use data to optimize my digital campaigns, leading to noticeable improvements in performance and a more data-driven approach to my marketing decisions. A fantastic professional to work with!”
Bashir –
“This individual delivered exceptional marketing analytics support! They expertly guided me through tracking campaign performance, enabling me to understand key metrics and make data-driven decisions that demonstrably improved my digital campaigns. Their insights were invaluable, and their ability to clearly explain complex data was truly impressive. I’m extremely satisfied with the results and would absolutely collaborate with them again.”